1. The new media are becoming more popular because of the freedom that they are enjoying. It is generally believed that the traditional media do not enjoy the same amount of freedom as the new media.
2. The new media seem to play a very important role in the world of politics. Because of their relatively 'free' status, they are extremely popular with the 'opposition'.
3. The purpose is the same, whether it is traditional or new, to reach the mind of the object.
4. It is also believed by many that the new media is the battle ground that must be won in the world of politics.
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