1. The product that we are selling is nothing unique. It appears that the product that is being sold by our competitor is more appealing. However due to the presence of fear among trhe buyers, our product has been chosen by the buyers. We may not realise the real reason why we are being able to sell our product well.
2. Time moves on. Things keep changing. Nothing is permanent, except this one.
3. Suddenly, the buyers changed to our rival's product. The buyers rejected our product almost totally. We are lost. We can't understand why.
4. Probably, fear no longer exists. The buyers have changed.
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